No soy un consumidor de starbucks, pero las veces que voy me agrada el lugar y el espacio que ofrece. El problema del consumidor en el Peru es que estamos acostumbrados al precio de costo. Todo lo valoramos por el valor de materia prima, al “peso”. Bajo ese criterio no nos cabe en la cabeza pagar millones de dolares por un Picasso. Creo que el precio no es el problema, sino cuanto vale tu tiempo y tu comodidad. Saludos.

Character of division comparing a person of extraordinary powers becomes reality firm! After the season that do not have a predestined relationship remnant one likelihood
Time of Beijing of Yahoo sports dispatch on April 15, lake person advocate capture spur with 91-86 force, obtained ensure the crucial victory of 8. After winning this next contests, the situation of the contest after lake person enters season has been auspicious. Division comparing at the outset character of a person of extraordinary powers, also be about to become reality.
Character of division comparing a person of extraordinary powers wins 4 repeatedly into actual lake person
Qualificatory battle is surpassed after the season of lake person and knight, it is this sports season receives the hotspot with government-owned the largest stage. On April 8, lake person is in heart comparing battle not enemy flier, also play away the active power that grabs 8 big fight. Sports season leaves 5 races only merely at that time. Accepting in interviewing, division comparing expressed to be determined for whole group, character of a person of extraordinary powers should win all contests below be left. “We should win below next 4 matches, so our TMD won’t play away last advocate field is right the match of the rocket. ” say of ground of firm of division comparing firm.
After division comparing expresses determination a week, character of his a person of extraordinary powers became reality. In 4 matches later lake person hit as expected 4 Lian Sheng, go especially two face strong opponent Trojan and spur, lake average per capita goes all out finally, adversary of win by a narrow margin. And after hitting this to be gotten the better of repeatedly, new also control accused lake person to argue jordan 13 for sale the active advantageous position of 8, can say they had been the contest after a foot stepped into season even.
A surplus is surpassed after lake person does not have predestined relationship season a kind likelihood
Look in light of us current western rank. Lake person platoon is in the 8th, precede the knight of the 9th is gotten the better of 1.5 times. And now, lake person leaves a race only, and the knight still has 2. That is to say, the knight wants to squeeze the contest after lake person enters season, remain a kind only likelihood. That is lake person play away last advocate the match of field and rocket, meanwhile the game that the knight must want to win field leaving a settle or live in a strange place to rebuke to silvan wolf and ash continuously. These two conditions, even if one does not hold water, so lake person is surpassed after season of can successful promotion.
Any people that know probability can understand, below this kind of circumstance, qualification of the contest after the season of lake person is already basic firm. We might as well come below estimation, if lake person advocate the probability that is defeated by a rocket is 40% , and knight guest field wins silvan wolf probability for 50% , the probability that guest field wins grey bear is 30% , these incident want coinstantaneous possibility to take look of these 3 probability namely, gotten result is 6% . That is to say, the probability of the contest after lake person enters season exceeded 9 to become at least.
Force of whole group volley strives to take next rockets
Be in in fact this moment, think in lake popular feeling, can be to be in only the last advocate take next rockets, complete him support surpasses quota of people after Suo Dingji. It is with today’s match exemple, although division comparing cannot be hit, but fight of the whole person that raise a lake is high-spirited, feel of the Er that increase demand not beautiful, but he still robs below 16 bank, the suddenly Hua Detong that contributes 26+17 together ordered planted agent. And Lake resembling cloth, Ci Shiping, Gumisen, Mikesi and carat the person such as the gram, also be advance wave upon wave, come out boldly. For instance Black with a bang falls 18 minutes with respect to half of a game or contest today, gu Misen and Mi Kesi minor details together in violent wind 5 write down 3 minutes, this is lake person can one of crucial factors of force gram spur.
Very apparent, with current impetus and condition, lake person won’t allow him to drop chain in last match absolutely. (Responsibility edits: Wang Xupeng)

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Interesante punto de vista, pero para el caso, usando un poco de lógica, tomarse un Altomayo en una maquina de café es más caro que comprarse el sobre de kirma y lleva agua en el termo con terrones de azúcar.

Es un error hablar por todos, pero en mi caso, se perfectamente que un café en Starbucks no cuesta lo que debería costar, menos si lo compro y lo llevo a la oficina para tomarlo allá. Pero mencionaste un aspecto interesante: la experiencia de tomarse el café.

La experiencia Starbucks pasa por un excelente trato, por conversar de la nada con un desconocido que te atiende como si fueras su amigo, que te llama por tu nombre y se preocupa porque recibas un producto “como lo pediste”. Al menos para mi, iniciar el día de esa manera es excelente, más si el día será con mucha adrenalina.

Saludos,

ya es bien conocido que lo ofrece STARBUCKS…es la experiencia de una buena atencion y calidad…y un buen ambiente
el problema esta cuando decides dejar el local…y ya no consumes el producto en su totalidad.
El producto final: cafe + atencion de calidad = starbucks

pero si dejas atras el valet parking, el wi-fi gratis, el excelente servicio(que fue percibido hasta el momento en que te entregaron tu cafe, frappuccino,etc).
entonces nos queda solamente el producto final…..EL CAFE! (o frappuccino..que se consume bastante).

sera realmente bueno…como para consumirlo?… bienvenidos al consumo conspicuo.

Definitivamente para situarnos en el contexto del cono norte, (Megaplaza), he notado que las personas consideran gastar parte de su sueldo, en este tipo de lugares por el simple hecho de sentirse “una persona de mundo”,”cool” puesto que la relacion salario y precio de lo que se consume, es desproporcionada. Ya que mucha de ellas no supera la barrera de los s./1000 mensuales. Definitivamente no voy a estos tipos de lugares, puesto me siento estafado.

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Considero que Starbucks va más allá del café y de una sala cómoda, soy asidua a los Starbucks de Surco, Chacarilla y Miraflores, lo que puedo apreciar allí es que Starbucks es una oficina andante, ves reuniones de trabajo en sus mesas, he visto asesores del congreso trabajando en proyectos de ley en dicha cafetería(si créanlo) , Ejecutivos conectando dispositivos telefónicos para conferencias con sus lap tops tanto peruanos como extranjeros , entonces Starbucks pasó de ser una cafetería de lujo a ser una oficina de lujo a bajo costo, el café más barato S/. 7.50 y puedes hacer uso de su wii fi y electricidad por horas.

Lizardo.

Lo que pienso es que tarde o temprano Starbucks seguirá los pasos de KFC. Es decir, a mayor poder adquisitivo, los clientes buscarán otras opciones para diferenciarse de otros. Por lo tanto, atribuyo que sucederá el cambio de generación de clientes. Tenía entendido que el target eran jóvenes, adultos o mujeres ejecutivas. Lo cual no se refleja necesariamente en sus locales. Están en la necesidad de adaptarse a nuevos clientes y eso no van hacer los mismos al cual consideraron desde un inicio.

¡Muy buena JP!

Estoy de acuerdo en muchas cosas en los comentarios anteriores. Sin que lo tomen a mal, Que te vean en un Starbucks tomando un café, es como si te vieran los demás llevando en la mano un diario Gestión…

los coments me gustan pero concuerdo en que solo se trata de lujo y relax pasar mucho rato en un local tomando cafe usando el internet libre y sentando en un comodo sofa es sentirse importante …. para los que algunos nos damos el lujo de gastar ahi

Pues creo que comprar un cafe de Starbucks es comprar status, ir con una chica etc…personalmente prefiero tomar cerveza con mis amigos y hacer toda la bulla que no se nos permitiria en un local de Starbucks

Concuerdo con Lizardo en que algunos entran al Starbucks debido a la conducta que denomina ‘consumo conspicuo’ … esto es especialmente cierto en la venta de objetos que no se consumen dentro del local, como las tazas de cerámica. También concuerdo en que los precios de venta no son baratos en comparación con los costos de las galletas, cafés, y demás comestibles que venden, pero lo que omite es que el consumidor en realidad recibe a cambio también la posibilidad de poder estar 1, 2 horas cómodamente sentado en un sofá con aire acondicionado, con acceso a WiFi, sin que haya mozos pidiéndote la cuenta para botarte, como ya han comentado otros aqui. De tal manera que el consumidor pagar por eso también, asi que la comparación con el café que expende la máquina de Altomayo, me parece que no es entre productos equivalentes (el producto de Altomayo es solo el café, el de Starbucks incluye las comodidades mencionadas). Al final de cuentas, la mayoría de clientes va a Starbucks a beber café ? o más bien va a conversar / revisar su laptop o tablet ?

Aqui en USA pasó algo parecido. Los precios estaban un poco altos, y los redujeron un poco. Están estables hace como dos años. Un café medio vale algo asi con $2.00, un capiccino medio $2.80 o algo asi. Lo que si, la calidad es muy Buena, se siente el sabor a café, los cappuccinos son muy buenos. La competencia esta en muchas cadenas de “convenience stores” donde hay cáfes muy buenos a major precio, pero no venden capuccionos ni otrs variedades.

Debemos tener en claro que lo que vende Starbucks no solo es cafe, es “servicio” y eso aporta mucho valor agregado a uno de sus productos que es el cafe.

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Este negocio puede sustentarse en algo más que vender café, galletas y sandwiches caros?
Cómo se puede justificar, economicamente, la proliferación de locales de Starbucks, muy bien puestos por todo Lima ( algunos con servicios no visto en EEUU como el valet parking) y que den utilidad?
Hagamos un ejercicio numérico para determinar cuantas tasas de café ( de margen alto) se deben de vender mensualmente para cubrir sólo el costo del alquiler de una tienda en una ciudad que está pasando por un boom inmobiliario y en donde una tienda de 150 m2 en Surco rondaría los US$ 5,500 de renta mensual.

Tu café de S/. 8.00 ( con IGV) equivale a US$ 2.62 + IGV.
US$ 5,500 / 2.62 = 2,100 tazas por mes ó 70 tazas por día.
Si se opera 16 horas entonces cada hora se debe de vender 4.5 tazas para pagar el alquiler ( para hacerla fácil asumo que el precio de S/. 2,62 es full utilidad), y esta cuota de ventas por hora es alcanzable.

Entonces el modelo de negocio si daría para pagar …el té.

Me parece que existe un error en la identificación del producto. Starbucks no vende café o galletas su producto es una sala cómoda. Starbucks vende comodidad. El café y las galletas son solo el pago por el uso de la sala. En starbucks a diferencia de un café no hay un mozo que te pregunte si trae la cuenta apurándote para aumentar la rotación de sus mesas. El pago del café es como pagar un flat para usar su sala con comodidad e Internet.